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- Client: CASE IH
- Date: August 2025
Where Case IH Used Equipment Started
& Why It Couldn’t Stay There.
Although Case IH Used Equipment brought a highly respected global brand and premium product line to its partnership with Yeet, its digital footprint was practically non-existent at the time. They were working toward the commercial goal of increasing pre-owned equipment sales through their basic website, but they had not yet established a formal social media presence, a cohesive content strategy, or a reliable mechanism for continuous lead generation.
From the start, the challenge was clear: generate qualified leads, build awareness, and drive real purchase intent in a highly specific farming audience.
From the start, the challenge was clear: generate qualified leads, build
awareness, and drive real purchase intent in a highly specific farming audience.
Laying the Groundwork for Scalable Growth.
Instead of immediately launching aggressive paid advertising, we dedicated December 2025 to a strict pre-launch phase focused entirely on building an authentic, organic content foundation. Without the artificial boost of a paid safety net, our primary objective was to build a credible, highly relevant digital presence from scratch. We knew that throwing ad spend at a brand with zero existing visibility would be completely counterproductive, the equivalent of bolting a turbocharger onto a tractor that doesn’t even have an engine. Once that core structural foundation was firmly in place, we developed the strategy into three distinct, sequential phases:
Phase 1
Establish Presence
Introduced the core offering and built immediate market trust with consistent branding.
Phase 2
Launch & Amplify
Deployed paid media to drive high-intent traffic to the February auction event.
Phase 3
Sustain & Scale
Transitioned to an ongoing operation delivering consistent leads and brand reinforcement.
What Full Ownership of the Marketing Function Looks Like.
True partnership means taking total accountability for the marketing strategy so the client can focus entirely on running the business. While Case IH Used Equipment dedicated its day-to-day energy to commercial operations, our team handled the rest by building and managing their entire digital presence from the ground up. This allowed both teams to focus on their respective strengths, resulting in the successful rollout of several key deliverables:
Social media management
Paid advertising strategy
Social media management
Performance reporting
Establishing a Structured Marketing System.
Beyond the day-to-day deliverables, our primary value was introducing a clear operational structure where none previously existed.
We focused our strategy on three core pillars:
Strategic Content Creation
We developed a messaging system focused heavily on financing options, machinery technology, and long-term value to properly educate and capture the market.
Auction-Driven Campaigns
Our team outlined specialised promotional timelines designed specifically to generate real urgency and maximise attendance for the February auction.
Targeted Media Distribution
We ran highly filtered paid advertising aimed exclusively at specific agricultural regions and primary commercial decision-makers.
This comprehensive approach went far beyond standard content publishing. We focused on building a sustainable, high-performing lead-generation channel that drove measurable business results.
From Over 67 000 to 449 000+ in ONE Month!
Where It Started
Once paid media launched in January,
performance grew fast.
performance grew fast.
Facebook reach scaled to
67 803
Link clicks reached
3 821
Page visits jumped to
886
Where It Scaled
Then February came, and the
numbers shifted significantly.
numbers shifted significantly.
Facebook reach exploded to
449 435
Link clicks more than doubled to
9 019
Instagram link clicks surged to
33 274
This rapid growth wasn’t a fluke; it resulted from a structured system coming together exactly as planned. Even as platform advertising costs naturally increased, the campaigns maintained strong visibility and steady engagement, confirming that our messaging perfectly matched real market demand.
Reaching the High-Value Agricultural Buyer.
The campaign data confirmed we were reaching the exact audience segments that Case IH Used Equipment needed to target.
87%+ male audience.
Age group: 35-54.
Attracting non-followers.
So what does this really mean?
High visibility among non-followers confirmed the campaign was reaching new, relevant audiences.
The Auction & Why We Were Ready for It.
Everything Yeet has been doing up to this point has been building toward the key milestone: the February auction. And instead of scrambling at the last minute, we had
We focused our efforts entirely on prepping for the February auction. Instead of rushing at the last minute, we spent the preceding months building widespread market awareness, keeping the messaging uniform, and fine-tuning the paid ads.
This upfront work paid off on the day, helping generate roughly
R30 MILLION
in sales during the event.
By the time the auction opened, the foundational work was finished, meaning the right buyers were already watching and ready.
Case IH Used Equipment set the target at 200 registered attendees for the auction.
When the day came, we brought in 240 registered attendees, a stronger-than-expected turnout. It proved the value of consistent work long before the harvest.
The Clear Advantage of Our Marketing Operation & Approach.
Building a full in-house marketing department requires a substantial financial commitment. Employing a mid-level marketing manager alongside dedicated specialists for social media, content creation, and paid media management can easily cost a business between R100 000 and R150 000 per month in salaries alone, even before allocating a single rand toward ad spend, software tools, or content production.
Case IH Used Equipment bypassed the need to recruit, train, and manage this entire internal team. Instead of spending time overseeing creative assets, ad platforms, and complex performance reports, they gained immediate access to a fully functioning marketing capability. This strategic move didn’t just elevate their overall marketing performance; it gave them a leaner, faster, more accountable operation focused entirely on driving business growth.
Retained on the Basis of Performance
Following the initial four-month trial period, Case IH Used Equipment made the strategic decision to extend the contract. This renewal was based not on aesthetic improvements, but on verifiable commercial outcomes. Within months, the business moved from virtually no digital presence to a highly structured, scalable marketing function that continues to deliver measurable performance.
From Strategy to Ongoing Results
Most brands treat marketing like a single, isolated “harvest.” We approached this as an entire growing season, creating a structured plan designed to cultivate leads and drive equipment sales consistently over time.
We continue with a winning partnership.
Case IH Used Equipment partnered with Yeet Marketing to turn into a
blank online presence
with a sustainable lead pipeline that drives sales
season after season.
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your project into a success story.
your project into a success story.