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- Client: Multi-Media (MM)
- Date: 29 July 2025
The Brief
Multi-Media didn’t want to host just another event. They wanted to create something bold, an immersive, tech-driven experience where real connections could be made between top players in the eventing and tech space.
But they needed the right people in the room, and they didn’t have the time or budget to gamble.
So they called Yeet.
Yeet’s Strategy: Less Spray, More Sniper
Yeet didn’t blast out generic emails and hope for the best. We built a strategy around job titles, industries, and relationships, then spoke directly to each audience segment.
Here’s what we did:
Identified Top Clients
Sent premium, printed invites to high-value contacts,
that were followed up with personalised emails.
Activated LinkedIn
Multi-Media’s CEO, Anrico, personally reached out to connections
through automated, human-style DMs using Multi-Media’s internal
communication tools.
Created a Landing Page
MM’s IT team created a custom event landing page, connected it
to a Google Sheet, and from here leads were manually reviewed
before being added to the campaign database.
Right People. Right Message. Right Room.
This is where strategy turns into attendance.
The Star of the Show: Email Marketing
Using Multi-Media’s internal campaign platform, Yeet
built a fully automated email journey that felt anything
but automated.
• Smart segmentation
(new leads vs. old clients)
• Customised content
depending on who you were
depending on who you were
• Automated follow-ups
based on how people interacted
The Result
The campaign produced strong application volume with
intentional filtering for quality and relevance:
Total applicants generated:
Total approved attendees:
The event was a major success for Multi-Media, resulting in:
• business deals being closed on the evening of the event
• additional commercial deals and new business opportunities secured in the weeks
that followed
• overall performance exceeding Multi-Media’s new business expectations for the
even
This validated the primary campaign objective: filling the room with the right
decision-makers, rather than simply driving attendance volume.
The Star of the Show: Email Marketing
This validated the primary campaign objective: filling the room with the right
decision-makers, rather than simply driving attendance volume.
• Built ad accounts and tracked from scratch
• Targeted execs in the right industries
• Created lookalike audiences from MM’s internal IP.
• All ad leads manually reviewed before being added to the CRM journey
The Payoff
Yeet didn’t just help MM host an event. We helped them fill the room with the right people.
Multi-Media made the event happen.
Yeet made sure people showed up.
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